Birthing the Elephant: The Woman’s Go-For-It! Guide to Overcoming the Big Challenges of Launching a Business by Karin Abarbanel and Bruce Freeman
Published: Mar 1, 2008
BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one’s business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
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