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Marketing Strategy Summit

Marketing Strategy Summit

Marketing Strategy Summit

When:

Start: Jul 29, 2021 at 09:00 am
End: Jul 29, 2021 at 05:00 pm

Where:

Virtual (Eastern Time Zone)
-
Virtual (Eastern Time Zone),

Ticket Price:

$295

Purchase Ticket

Event Details

Marketing Strategy Summit

Come join us for our first Marketing Strategy Summit on June 24th, 2021 starting at 8am Central Time / 9am Eastern Time! It will be a full day of Marketing training! Topics that will be discussed by our amazing panelists:

  • Redefining the Marketing Mix
  • Rethinking Marketing Operations

And roll-up your sleeves for deep-dive presentations between panel discussions on:

  • Design Your Strategy
  • Understand Your Customers
  • Simplify Your Message
  • Accelerate Your Impact

Virtual Ticket Price: $195

No Heels Required. Everyone is welcome to attend our events, regardless of their footwear preferences 😉

Continuing Education. We will provide a certificate of completion after attending the event for 8hrs of Leadership Training if requested. Please let us know if you’d like us to reach out to a particular organization/association to confirm continuing education credits, and if you need a certificate.

No Refund Policy. Registration fees for SharpHeels Events are non-refundable. A registrant may transfer their registration to another SharpHeels event (within the next year) or transfer the registration to another person with at least 72 hours’ notice.

 

Panel Discussions & Deep Dives (Eastern Time):

9:00-9:30am: Check-in & Waiting Room
Sign-in to your Zoom Link and make sure everything is ready to go for 9:30am kick-off!

9:30-9:50am: Kick-off
Our Mistress of Ceremonies will kick-off the day with an overview of the day and will discuss the panels and deep-dive presentations we’ll be reviewing throughout the day.

9:50-10:45am: Presentation: Design Your Strategy
Conducted by Marketing Leaders, they will cover the concepts and tools you need to successfully develop a marketing strategy. Beginning with a SWOT analysis of your product or service and analyzing the four critical areas in marketing, Product, Price, Promotion and Place.

11:00-12:00pm: Panel: Redefining the Marketing Mix
Hear executives discuss how they redefined the marketing mix for their products for new product launches, market changes, customer buying behavior changes, and other market impacts.

12:15-1:00pm: Presentation: Understand Your Customer
Conducted by Marketing Leaders, they will walk you through ways to better understand your consumers and market research techniques, then learn how to correctly segment, target and position your product to achieve success. 

1:00-1:45pm: Lunch
Enjoy a long break and grab something for lunch

1:45-2:30pm: Presentation: Simplify Your Message
Now that you’ve built the framework for your new Marketing Plan, we’ll deep dive into creating a simple, effect message by thinking of the big picture, finding your value proposition, thinking of the customer experience, and simplify, simplify, simplify your message.

2:45-3:45 pm: Panel: Rethinking Marketing Operations
Hear executives discuss how they’ve evolved their marketing operations and created new innovative ways to reach and talk to customers.

4:00-4:45pm: Presentation: Accelerate Your Impact
Marketing leaders will help teach you how to maximize your marketing efforts with a defined marketing plan, better understanding of your customers, a simplified message and high-impact techniques.

4:45-5:00pm: Wrap-up

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